We're all re-inventing a better way to model right livelihood and make a positive difference in our communities.  Forget about 'Plan B' - so negative!  Let's work on your new 'Plan A'. 

My special blend of strategies results in dynamic and content-rich websites, powerful strategic partnerships, targeted public relations campaigns and multi-layered marketing materials.

Check out my case studies and client list to see what I can clarify for you and your team.  

• The world spends 110 billion minutes on social networks and blogs. 93% of all business buyers believe all companies should be using Social Media platforms.

• Well-written, timely content is what drives the Social Web. Old news is not share-, like- or retweet-worthy. Creativity is what makes exceptional social media campaigns stand out from the rest. 
  

• A good social media manager has passion for her cause(s) and enjoys participating in social media. The best social media practitioners express their personalities with a dash of attitude and a bit of flair, and are comfortable articulating their opinions online.
  

• The most commonly used social media tools, the 2011 report found, are Facebook, Twitter, LinkedIn and blogs, in that order.  But experts note that blogs are once again becoming more powerful as a tool to connect with your clients.

Case Studies

I have provided services, planning and advice to a wide variety of individuals, businesses and organizations, in different areas and locales.  Some of these clients go back twenty years!

Morro Bay North Embarcadero Waterfront (NEW) Futures Committee

In 2005-2006, I participated in an ad hoc citizen's committee to find alternatives for the site of the then Duke Morro Bay Power Plant following the publication of my Viewpoint piece in the San Luis Obispo Tribune advocating an arts and cultures center for the Central Coast at that location.

In response to my article, a public meeting was held with over 200 citizens expressing support and/or alternatives to my plan.  At the invitation of Morro Bay Mayor Janice Peters and the City Council, I offered a substantial analysis of the various local threads which can come together in support of a well-designed hub on the Central Coast offering a regional wine and food zone, featuring pedestrian-friendly shopping, tourism and the arts -- the kind of development that is a destination in and of itself.  My extensive 11 page analysis was published in full in a special appendix to the final report of the later body, the Morro Bay North Embarcadero Waterfront (NEW) Futures Committee.

 
Silk Skyway Ltd. LLC

This international joint venture brought together American, Korean, Japanese and Chinese partners in an historic effort to secure the world's second largest silk factory in Sichuan province as part of China's controlled privatization efforts in the late 90's.

For nearly three years, I created marketing materials, secured investors, found strategic partners and served on the Board of Directors while the company experienced the usual highs and lows of any ambitious start up in the international marketplace.

With a patented technology that made silk a stain resistant, washable fabric and a creative team headed by Austrian designer Klaus Hoeller, I spearheaded efforts to bring the new fabric technology to the market.

Muse [X] Editions, Los Angeles

In 1995, I was retained as a consultant to assist digital entrepreneur and President Randall Green establish a brand, marketing team and public relations campaign for the launch of his fine art publishing company, which ultimately became Muse [X] Editions.

As part of my contract to establish the brand and public relations campaign for this fledgling enterprise, I was intimately involved in the company's critical expansion into the top tier of the fine art market and found strategic partner Jane Hart to act as Director.

I named the company and assisted with its visual identity, wrote all marketing texts, prepared extensive materials explaining the then new process of giclee printing and secured prestigious placement of articles in publications such as the Los Angeles Times and Wired Magazine, among others.

Absolut Los Angeles Biennial Invitational 1995 & 1997

I initially came aboard as a volunteer but later was retained to act as press liaison and publicity manager for the second Absolut Los Angeles Biennial Invitational, a six week city wide arts event featuring 50 galleries with guest exhibitions from a dozen countries.

Enlisting the consulates and cultural attachés to participate as strategic partners and host special events was one of my major contributions to the success of this significant international art extravaganza which continues to be a highlight of the global cultural calendar.

Creating and coordinating all press materials, I secured over thirty pieces of press coverage in multiple languages for the event, and was subsequently retained to coordinate the press for the following biennial as well.

Testimonials

Please see my LinkedIn profile for more testimonials.  I am not the type to fish for compliments, but you need to have testimonials to build word of mouth and let people know you do in fact do a good job.  Here are some recent remarks from people I have worked with over the years.  I thank them for helping me to spread the word that I am a person of integrity and better than average competence.  Enjoy the ascii fish - I guess I am pretty geeky too!  LOL.

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"I have had the pleasure of working with Tobey as joint volunteer for a local nonprofit organization and consulting with Tobey regarding my business and career plan. Tobey is not only knowledgeable and intuitive, but what struck me most was her ability to take ideas from a small spark to the big picture as well as take a big picture idea down to the starting foundation, with a clear vision of everything in between. From individual projects to large business plans, this skill is of incredible value and hard to find. I also found in Tobey a large knowledge base and strong capacity to both listen and communicate, resulting in interactions that are both dynamic and productive. I would highly recommend Tobey to anyone seeking her expertise and insight."

Janice Westlake-Haenny, PE

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"Tobey did the impossible! She helped organize statistical data in a very creative way that will help people easily understand a complex issue! I think readers of the website she created will enjoy learning about water, where we get it, how we use it, how we can conserve it, and how people can work together to solve problems in a whole new way. Working with Tobey is a true partnership. She's tactful and diplomatic, but not afraid to give her opinion, which I appreciated very much. Working with you is a joy Tobey. Thanks for all your hard work and creative input."

http://www.cambriawaterwatch.org
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"Tobey is a creative, self-directed problem solver, bringing energy, ideas and solutions with her. She can lead or follow; either way the group looks to her as an essential element of success. Her broad life experiences suit her to fill in where others are not so strong, and also to call the strengths of others to the surface. Everyone seems to be more capable when she's around. Don't know how she does it, but her effect is a reliable part of her contribution. Short conversations lead to big movement!"

Karin Leonard
http://www.circlesofempowerment.org

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"Tobey Crockett is a highly creative individual. She brings enthusiasm, experience and ingenuity to everything she touches. She's thorough and clear in her communication. Tobey is a pleasure to work with and can be counted on to bring a spark of creative vision to any project she works on. Her promotional consulting launched our gallery, The Painted Lily, and got us off to a great start."

Lucia Capacchione, Ph.D., A.T.R.
Art Therapist, Bestselling Author and Business Owner (The Painted Lily Gallery) Cambria, CA
http://www.luciac.com
 
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"Tobey knows her stuff. As a former art critic and with extensive experience overseeing galleries and art exhibits, she's my go to gal for my fine art print exhibit advice. I enjoy working with her."

Lori Steed
http://www.essencecaptured.com 


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"Tobey Crockett delivered experience, ingenuity, and skill to create a web site which I’m pleased with and which I can edit myself. She walked me through the acquisition of a domain name and guided me in marketing my new book The Custer Conspiracy.

She is accessible, extremely bright, and a delight to work with.  Her advice continues to be on target and is greatly appreciated."

Lorin Lee Cary, novelist, photographer & historian
http://www.lorinleecary.com                                                                                         

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"I have recently worked with Dr. Tobey Crockett and find her magical.  Her word choice, manner of expression and creativity is surpassed only by her unequaled sense of style!  I get numerous compliments on my site and people tell me that they really enjoy reading the whole thing, that 'the words just carry them through.'  I have never had anyone say that about my website before.  I am overwhelmingly pleased with Dr. Crockett's talents and her creativity involving the project she has completed with me.  Timely, professionally, meticulously, creatively... pleased....

Thank you Tobey, you are a blessing in my life."

Ms. Christine Troples
Founder, Finding Wings Center for Healing, Shell Beach CA
http://www.findingwings.com            

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"I highly recommend you for all you do. Clarity is a key word for me, and you made 'doing me' so much easier and clearer.  You brought my vision into a tangible place on the net, so that now my vision and my work is visible to everyone, and you were gentle but firm in leading me to this.  You helped me get there and made it available to me, by breaking it down and letting me get into it one step at a time.  I felt like my material was like a puzzle and you just effortlessly and graciously pulled all the pieces together, and I deeply appreciate that.

You not only built the site but you put me together, and in the process let me see new things about myself and that is a gift."

Hua Anwa, Spiritual Leader and Metis Teacher
http://www.huaanwa.com   http://www.circlesofempowerment.org    http://www.longdance.org

 
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"I've been meaning to send you a more official thank you note, in appreciation for your generous time and invaluable help during last week's phone call. Looking over the copious notes I took during our conversation, I see I have a long journey in front of me as far as developing my book is concerned, but your ideas and input were so helpful that now I have a better idea of which road I should take. That is tremendously helpful to me.

I am fortunate I can count on you as a very precious resource. I wish I could write as well as you can brand and market."

Julie Curtis, writer
http://www.writerblocked.com/             


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"You have some great ideas. I will definitely pass your name on!  Thanks again,"

Pam Bodine, co-owner
http://www.cambriacardoctor.com 


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"Tobey, with so many people developing web sites, doing web based work, there has got to be a huge demand for your gift in this area.  To date my favorite bio remains the one you did for me and Burning Torch. You're really good at what you do!"

Karyn Craven, President
Burning Torch Inc

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"Tobey Crockett is an excellent promoter and organizer.  She is very thorough, from the promotion, to obtaining the venue, to her many connections in the media.  She is a real asset to have on your team when planning an event."

Cynthia Branchflower, spiritual healer
http://www.branchflower.us/

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"Tobey's expertise and intuitive insight brought a much needed clarity to my vision of my business. She was able to root my project in a very practical way, opening my perception about what I thought was possible. I look forward to working with her again and highly recommend her skill, talent and grace."

Amethyst Rhiannon, spiritual healer & jewelry designer

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"As a writer of horror and science fiction, I am a member of a small community filled with web-shrewd individuals.  Many of my colleagues have admired the elegant design of my site and envy the ease with which it can be navigated.  In addition, Tobey Crockett is the most savvy and far-seeing woman I have ever met. Her advice and counsel have helped me focus and refine my career path to a level of success I had only imagined.  Some will discount my opinion because she is my wife, and that would be a mistake - the only one larger being to ignore her opinions and nearly-oracular prescience for the future of business, entertainment and media"

Mark Onspaugh, Writer & Producer
www.markonspaugh.com




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